Vaseline
The Challenge
Drive new users and increased usage of Vaseline Jelly by highlighting its multi-use benefits through engaging organic video content targeted at a mass audience (Male and Female, LSM 4+, Age 20+).
The Approach
We used Vaseline Jelly’s trusted reputation to position it as the ultimate healing expert with the #Vaseline101Uses campaign. Nine influencers shared engaging videos, hacks, and tips on IG and FB to highlight its versatile benefits.
The Result
The campaign exceeded all KPIs, achieving 2.41 million impressions and a combined reach of 1.13 million. It garnered 511,955 views and an earned media value of $503,987.36. Overall, the results demonstrated a strong impact and significant ROI.
