Johnnie Walker
The Challenge
Johnnie Walker’s brand equity and salience have declined in Kenya, necessitating a refresh of its meaning and purpose to re-establish the #KEEPWALKING ethos.
The Approach
We reignited #KeepWalking in Kenya with Burna Boy, African Walkers, and local influencers, celebrating bold journeys through a vibrant documentary and localized content.
The Result
The campaign drove exceptional results: 71% reach across TV/Radio/OOH, 98M+ digital impressions, 2.8M+ video completions, 3.7M+ engagements, +225% brand salience growth, and +97% brand awareness growth.
