Fair & Lovely
The Challenge
The launch Even and Lovely (EAL) in Kenya to make face care accessible to young women (15-25, LSM 4+), grow the market and boost Unilever’s share with an affordable, effective solution for even-tone skin.
The Approach
EAL offered affordable, even-tone skin care designed for African skin, avoiding negative skin-lightening connotations. Awareness was driven through billboards, targeted TV spots, social media with “Shop Now” CTAs and influencer collaborations like Massawe Japani.
The Result
The campaign achieved 30.2M impressions in three months, 5.4M social media reach, $0.57 CPM, 1.8M influencer impressions, an earned media value of $214,698.94 and 56% TV reach.
