Co-operative Bank
The Challenge
Co-operative Bank launched an asset finance campaign for pre-owned vehicles, addressing showroom car inaccessibility. They aimed to communicate this solution effectively to their core audience. The goal was to resonate deeply and drive conversions.
The Approach
We crafted a targeted media strategy using TV, radio, OOH, and transit activations to reach salaried individuals upgrading vehicles. Messaging aligned with their daily struggles for maximum impact and receptivity.
The Result
The campaign sparked competitor response, doubled loan disbursements in four months and increased queries and walk-ins, showcasing strong impact. Long-term effects are still being tracked.
