Chrome Vodka
The Challenge
Chrome needed to address its lack of emotional connection with consumers, who didn’t see it as a brand to enjoy socially or love, impacting growth in F22.
The Approach
We partnered with Citizen TV’s 10/10 show, using branded segments to highlight Chrome’s Street Filosofia pillars through cocktails, culture, and targeted ads, aligning with consumer passion points to reinforce brand leadership.
The Result
The campaign met the brand’s media objective, achieving a +47.3% growth in salience, reaching 89% of our 9.9M target audience on TV, with 845,000+ impressions and 2,434 organic engagements on CTV Digital platforms.
